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Kyle's Business Profile

Kyle Yamnitz - Business ProfileAt work, I'm all-business. I'm very hard-working, I stay focused, and I take a strong sense of pride and ownership in my work. I'm the founder of Lead Envy, LLC - a digital ad agency where we create effective ad campaigns and generate quality leads primarily for higher education institutions. I love my work and gain immense satisfaction from seeing my clients succeed. I'm driven to win and do all I can to make that happen. As a very analytical person, I make decisions based on data that support them. I'm also easy-going and easy to get along with in the office. While I'm happy with where I am and love what I do, I would consider other leadership roles in digital advertising - a field where I can have a strong impact on the success of a business.

Biography

The past 17 years of my career have been both challenging and enjoyable. I've worked a variety of roles and have met with success in each one. I began my career by earning degrees in elementary education and computer science from the University of Missouri. While completing my education degree, I started a website for teachers which I grew into a global education resource that profited from advertising. I was the Owner of this business (EdScope, LLC / LessonPlansPage.com) and personally did everything there was to do from website design to SEO to advertising sales. After 10 years of running this business, I managed the sale of my company to HotChalk, Inc. At the time I sold the business, my annual expenses were just 10% of the annual gross revenue.

I joined the HotChalk team as the Vice President of the HotChalk Media Group. Here I created all aspects of our education-focused ad network, landed and managed over 100 publisher relationships, and ultimately grew HotChalk to the #1 property in education according to comScore Media Metrix. I also created the ad sales organization at HotChalk - conducting ad sales and then leading a team of ad sales personnel. I drove annual ad revenue growth that averaged 76% over a 5 year period. Eventually we partnered with a University to grow their online Master's in Education degree program, and I became the Vice President of Lead Generation. I launched and managed our lead generation division including establishing a local satellite office in Kansas City. Here I personally generated thousands of leads per month well below industry-standard costs per lead.

During part of the time I ran EdScope, LLC, I also worked as a Multimedia Developer for Sprint. So I have backgrounds in education, computer science, business management, advertising from both sides of the fence (sales and purchasing), and much more.

My Business Philosophy

To be successful in any endeavor, you have to think differently from the competition. Unique approaches to building an ad sales business, unique ad formats and messaging, etc. will allow a company to stand above others conducting business as usual.

Everyone wants to hire well, but making it a key focus of the organization leads to the best possible hires. Vetting the candidates with work samples, observing their work, having a trusted leadership team all interview the candidates, and when feasible, utilizing the candidate as a contractor first allows the company to make great hires that will contribute to the company's success.

Although they're hard to find, a person that is knowledgable in most areas of a business is most likely to generate strong results. In my case, my background in education, computer programming / web development, and running a business helped me be successful in a leadership role with an education-technology company.

Inspiring a shared vision with a team and getting buy-in will lead to the entire team's success. I do this by setting achievable goals that map a path to hitting greater overall targets. Demonstrating how their work impacts the success of other individuals in the company encourages them to go the extra mile for the benefit of their colleagues.

Making the work environment a pleasant place to be really makes a difference in productivity. Comfortable chairs, offices with a nice view, and asking the team what they want stocked in the office refrigerator shows you care and encourages returns through their efforts.